Edited versions of this content appear in monthly exhibitor-exclusive emails, and link here for complete information.

Important Dates & Deadlines



Certification of Insurance Forms Due

AUgust 11, 2017

Hotel Room Cancellation

August 23, 2017

 Badge Increase

August 25, 2017

Exhibitor Appointment Contractor Forms Due

August 25, 2017

FREE Print & Postage Postcard Offer Ends Soon!

Send direct mail postcards that are customized with your message, logo, product image and booth number to your customers and prospects. That’s FREE print, postage and mailing up to 2,000 pieces on us! Be sure to add your Promo Code to save your customers and/or dealers up to 35% off registration at no cost to you! Hurry and Order Today before this offer ends on August 11, 2017!

Save Money on Badges

Badge prices increase on August 26, so get your staff, customer and dealer badges now to save. Login to your exhibitor dashboard and click "Manage Housing and Registration" to get your badges today.

Update Your Online Directory

If you have any changes to your exhibitor listing, please update your online directory information and verify the changes with your Account Executive on your Exhibitor Dashboard. This information will be used for the onsite Map Book and, if not updated by August 4, your information will not be featured in the Map Book.

Media Relations – Make It a Part of Your Marketing Plan

Include media relations in your show planning. Editorial coverage can be an effective tool to supplement marketing and promotional outreach. Preshow, alert media to your booth presence (view online list of official show supporting media). Onsite, media will be looking for your press kits in the show newsroom (East Hall 3) so be sure to bring a supply. See the News/Publicity Tips section in the Exhibitor Services Manual online for more information. Please alert your company or agency communications personnel to these opportunities

Co-Brand with ICUEE on Key Services

Don’t miss the opportunity to gain phenomenal brand exposure on an array of show services with our co-op offering! Two options are available. Get your logo added to the following:

To learn more, reach out to your account executive or email sales@icuee.com.

Meeting/Event Space is still Available

Would you like to host a meeting or hospitality event at the Kentucky Exposition Center? Space is still available. For full details and to reserve space, download the Meeting/Function Space Request Form.

Managing Unions, Contractors & Costs Webinar

Confused by the different types of contractors (i.e. General Contractor vs. Exhibitor Appointed Contractor) and what their roles are? Unsure of what the various union jurisdiction rules are at the Kentucky Exposition Center and what you can and can’t do? Understand these differences and how to manage some of the costs associated with the various contractors in this on-demand webinar. Visit the Exhibitor Education page on the ICUEE website to view this along with all the other on-demand offerings specially designed for ICUEE exhibitors.

The ICUEE Demo Stage – Presented by Benjamin Media

The Demo Stage is back and space is available! The Demo Stage gives indoor exhibitors an economical opportunity to host product demonstrations. Interested? Contact your account executive for availability and pricing or check out the online schedule and marketing opportunities.

Vendor Spotlight: FERN

Fern is glad to be part of the ICUEE team, and we’re looking forward to helping make your ICUEE experience uncomplicated and cost-effective. With offices and personnel located from coast to coast, we are among the top three service contractors in North America. In addition to our nationwide experience, we know Louisville like the backs of our hands. Fern has been a part of the Louisville community for more than 40 years with an operation/warehouse/office facility located directly across the street from the Kentucky Exposition Center. Best known for our personalized approach, we offer comprehensive exhibitor services including display rentals, exhibit transportation, product rentals and more. You can count on our Exhibitor Services Representatives to help you achieve your show goals with ingenious solutions and exceptional service. For more information, contact us at 888-621-3376 or log in to Fern’s Online Store.

Alternative Housing Options

Available hotel options for ICUEE are very limited – consider alternative options such as Airbnb, VRBO and Rent like a Champion. Look for availability and pricing.

Be Aware of Unofficial Vendors

As we approach the show, you might be solicited from a variety of vendors for different services. Please be aware that these companies are soliciting you and indicating or implying that they are associated with the shows – THEY ARE NOT. If the company soliciting you does not appear on our official vendor list, they are not endorsed by Show Management. 

The current list of Non-Official Vendors trying to sell an unofficial Attendee List:

  • AVG
  • MarketAnalysis.com
  • Mercote
  • George P. Johnson Experience Marketing
  • International Business Pro
  • B2B Tag
Be on the Lookout – Avoid Hotel Poachers

Experient is the only official housing company associated with our event. While other hotel resellers may contact you offering housing in Louisville, they are not endorsed by or affiliated with the show. Beware that entering into financial agreements with non-endorsed companies can have costly consequences. Help us combat poachers by reporting them to Show Management at aweller@icuee.com.

Let's Get Social!

Leading up to ICUEE – The Demo Expo 2017, we will be sharing content about all of the exciting events taking place onsite. Take a moment to follow our pages and engage with our posts. Click “Like” or share with your social media networks to help us build momentum for the event. Be sure to check back frequently for new updates.

• Facebook: https://www.facebook.com/icuee/
• Twitter: https://twitter.com/ICUEE
• Official Hashtag: #ICUEE2017

Go a step further by promoting your booth on your own social networks. Use the sample messages in our Social Media Exhibitor Toolkit, or create your own.

Important Dates & Deadlines

July 15 –   Floor Plans Due for Outdoor Exhibitors Using Cranes
August 4 – Online Directory Updates
August 11 – Certification of Insurance Forms Due
August 11 – In-Booth Events
August 11 – Direct Mail Postcard Campaign
August 23 – Hotel Room Cancellation
August 25 – Badge Increase
August 25 – Exhibitor Appointment Contractor Forms Due

Outdoor Height Regulations – Floor Plans Due to Show Management

Due to the location of the Kentucky Airport and the Kentucky Exposition Center, there is a 100-foot height limit. Any exhibitors displaying cranes or aerial work platforms must submit a detailed floor plan that includes the height of all booms and jibs to ensure they do not interfere with airport flight paths. Floor plans must be submitted to Show Management ASAP.

Certificate of Insurance Required from All Exhibitors

Don’t forget that all exhibitors must provide Show Management with a certificate of insurance for worker's compensation, employers' liability, comprehensive general liability and automobile liability insurance. Submit your forms no later than August 11, 2017.  Certificate of Insurance Information

In-Booth Events – Notify Show Management Today!

If you intend to have an in-booth event, either pre or post show, please fill out and return the form, no later than Friday, August 11. Preshow events may start at 6:30 am and post show events may run until 7:00 pm. In Booth Event Form

Hotel Room Cancellation Deadline Approaching

Make sure to review your room block or reservations and release rooms not needed by August 23 to avoid an increased cancellation fee. The current cancellation fee is $100 per room night released. After August 23, the cancellation fee will increase to one night room rate and tax per room night released.

Exhibitor Appointed Contractors Registration

If you will be working with an Exhibitor Appointed Contractor (EAC), please make sure they are registered no later than August 25. Be sure to read over the EAC Instructions and fill out the EAC Registration forms.